Monday, March 28, 2016

Marketing - The Advantages of Giveaways

Did you know that the author of the wildly successful book, "The Shack," gave away many books to create buzz? Whatever your view of the novel, his marketing approach worked.

Many people argue that giving away books or articles devalues an author's work. It takes much time and effort to produce a quality piece.

So, should we do giveaways? The answer: It depends.

1.  If an author has a series, giving away or offering the first book at a discounted rate can introduce readers to a new author or genre. This can reap benefits of increased sales for subsequent books.

2.  Guest posts on blogs generate more comments and greater traffic if a giveaway is involved. Again, a freebie introduces a reader to the author and/or their work.

3.  Publishers and authors routinely offer Advanced Reader Copies (ARC's) to generate buzz and reviews about a new book.

4.  Submitting articles to non-paying ezines, charities, etc. can result in greater exposure. The benefits must be weighed against disadvantages. Some publications will take advantage of a writer's desire to be published and routinely refuse to pay. Great caution is urged.

5.  Limited time offers for freebies/discounts can pump up sales during seasonal spurts like Christmas and Easter. I've found this an effective tool.

Writers:   Have you done giveaways/freebies/discounts? What are your thoughts on the subject?

Readers:  Do you support an author who gives freebies by doing reviews, sharing promotional posts, and buying their other books? I'd love to hear how you view freebies.

Photo  Credit:  Alex Ling


Hilary Melton-Butcher said...

Hi Susan - giving something away for the sake of it .. isn't a good thing. However it could be a useful marketing tool ... so I sort of go for it - then wouldn't like to be pressurised by the giveaway ... I hope you had a blessed Easter - all the best Hilary

Jeanette Levellie said...

This is a great topic for a post, Susan! I like what Jesus said, "Give and it shall be given to you." I don't give simply for the sake of receiving back, but I've noticed when I'm generous with my books and my life, the Lord always honors that spirit of generosity. I think the keys are to check your motives and be led by the Holy Spirit.

Speaking of giveaways, I have one on my blog tomorrow! It's a devotional written by the highly successful editor, author and writing conference director Diana Savage. And it's AUTOGRAPHED! I hope you and some of your followers will pop over there tomorrow to enter!

Blessings and grace,

Karen Lange said...

Giveaways as a marketing tool can be a good thing. It's like everything else - a balanced approach is best. Thanks for sharing your thoughts and insight. :)