During the winter, ice and snow make visibility an issue. Not only can't you see others, but they can't see you inside the car. So, we take time to scrape away the ice and clean off the snow before attempting travel.
As a newly-published author, I've discovered some interesting facts:
1. Just because I have 2600 friends on Facebook doesn't mean they can all see my status updates. Only a fraction of them are getting the word about The Moses Conspiracy.
2. I send out a monthly email update to about 160 people. Most of them will delete it without opening the document. More than one expressed surprise about my book news, even though I've talked about it in the past three months.
3. Blog followers often sign up for a giveaway or out of curiosity, but are they all faithful readers?
With great pressure on our time, we all sign up for things with the best of intentions. If you drop from the radar screen, all except your closest friends and relatives will forget about you. So, how do we maintain visibility?
1. Maintain your Social Media connections. This includes taking an interest in others by reading their blogs, commenting on their Timeline posts, tweeting, etc. True connections/relationships take time and effort.
2. We all have many responsibilities. I try to set aside between 1-3 hours a day. This is more than the average person can handle, but whatever you have, use it wisely.
3. Take advantage of guest posts, promo opportunities, book clubs, and other venues that reach beyond your normal contacts.
Writers: What are some ways you maintain visibility?
Readers: Do you read author newsletters? What piques your interest in a communication?