We've all seen it:
1. The author who turns their website or blog into a giant advertisement.
2. A social media post for their book every waking minute of the day.
3. Conversations somehow include the title of their newest book.
Advertisers are getting the message about soft selling their products. They engage a viewer/reader with a story and characters that make us laugh, show rather than tell the advantages of an item, and hold our attention.
While some writers avoid all mention of their work, the fact remains: marketing is necessary to make people aware of our offerings. How do we accomplish this without alienating the folks we want to reach?
1. Name recognition is an important factor. By participating on social media, people are getting to know you as a person.
2. Back in the day, I followed the local baseball team. One of the things that made the games exciting was knowing about the individual players, their families, and their careers. The same is true for writers. People like to know how we started this journey and what influenced us.
3. Along with number two above, readers want to be able to relate to authors. They want to know we care about them as individuals and not a cha-ching of the cash register.
Be friendly, be nice, and be real!
Writers: What are some of the ways you promote your books?
Readers: What do you want to know about your favorite authors and writers?
Photo Credit: Jamie Harris