As a new author, I've learned a few interesting things about
Social Media. I'm going to focus mainly on Facebook here, but it applies to all
the favorite sites.
1. I have 2,600
Friends on Facebook, but only a fraction of them see my news feed.
2. Author Pages on
Facebook detail how many people see my posts.
3. When The Moses
Conspiracy launched, I had posts everywhere: on my blog, all my social media
venues, a blog tour, etc. I announced it in a monthly email newsletter. Still,
people I consider closely connected said, "I didn't know you got a
contract."
How can we maximize our reach? I've both observed and
experienced several ways that work:
1. Those share
buttons? Use them! They keep posts on the news feed, so more people have an
opportunity to see them. Any of my posts that have gone viral were shared
multiple times by others.
2. Join specialized
Facebook pages, set up author pages where available, and check
notifications for author invitations to "Like" their pages. They'll
usually be happy to return the favor.
3. The best thing we
can do is to care about people and apply the Golden Rule: Do unto others as you
would have them do unto you.
Writers: What are
some of the ways you maximize your reach?
Readers: What are
some of the ways you find new book releases? Do you tell others about the books
you enjoy?
Photo Credit: penywise