Now, why do you suppose that happened? Think back to all the times you read something that merely stated facts. Yawn. In today's media-soaked environment, hooking and keeping a reader engaged requires what I call, "the human touch." The reader wants the writer to care about them, not to bombard them with words like so much buckshot.
When writing a devotional, article or book, the use of a personal story, dialogue, questions, and show/don't tell heighten the impact and call the reader to take some action. Taking a non-fiction subject and drawing the reader into the story enables them to relate on both an emotional and spiritual level.
Now that we understand why fiction techniques are beneficial in our non-fiction writing, we'll be looking at how to merge the two to create a piece that's not only informational, but also invitational.
Even if you're a fiction writer, you'll need to produce promotional materials, letters to fans, and blog posts that will communicate your care and concern for the reader. Have you ever used show/don't tell, strong verbs, dialogue, etc. in your non-fiction writing?