As writers, we hear much about branding, standing out from the crowd, and offering something unique. Yet, everything comes down to our writing craft. Several agents noted they're seeing great query letters and proposals, but the writing doesn't live up to the promises.
I'm doing several things to improve my writing craft: reading quality blogs, craft books, and books by other authors, as well as attending conferences and a writers' group. Most importantly, I'm writing and practicing what I've learned.
What steps are you taking to improve your writing? Are your books character driven or plot driven?