At first, clutter aggravates me. However, if I don't deal with it, a strange phenomenon occurs. It becomes invisible. I get accustomed to seeing it in the same place, and it no longer elicits a negative reaction. At that point, it requires a quality decision to make a clean sweep.
Lately, I've noticed this same principle operating when viewing emails, writing loops, etc. When the tag lines become almost as long as the message, my mind blocks them out. I no longer "see" them. They become part of the landscape.
Perhaps a more judicious use of website addresses and tag lines is in order. One or two, mix it up a little bit, keep it fresh just might keep your important messages from making my eyes glaze over.
Do you pay attention to links and tag lines? Do you ever click on links given at the end of an email message, especially if it's part of a five or six-line advertisement? Do you think these long ads are effective or do you find they become invisible?