Showing posts with label Book Promotion. Show all posts
Showing posts with label Book Promotion. Show all posts

Monday, November 9, 2015

Preparing for a Radio Interview



On Saturday, October 24, 2015, Travis Owen Bryan had me on his LIVE Christian radio broadcast. I'd been on once before, so I knew the basic format.

When his friend, Jay Mather, connected us the first time, I didn't know what to expect other than we'd be talking about my books. What are some of the ways I could have prepared and lessened the nervousness?

1.  Pray. Well, I did that - quite a bit. I get specific, asking the Lord to give me wisdom and cause my words to glorify Him.

2.  The next time I'm invited to go on a radio show, I'll listen to a sample recording or tune in to an actual broadcast. If I'd done that, I would have known:

            A.  Travis values an author's testimony. He wants to know about our walk with the Lord and how it impacts our writing.

            B.  He asks probing questions about what it's like to be a writer, our journey to publication, and what kind of advice we'd have for aspiring authors.

            C.  I'd also know that he gives plenty of time to answer his questions.

3.  Notes - It's always good to have a page or two to jog your memory. Our minds can go blank in a fast-paced interview, so these are helpful tools to break through the brain fog. The last time I was on the show, I wrote down the following items:

            A.  A short blurb about Out of the Mist, the third book of The Moses Trilogy.

            B.  How I felt about finishing the trilogy - both relieved and bittersweet.

            C.  Where readers could find my books and connect with me.

4.  I'd think about written interviews I've done, what I like to know as a reader, and give plenty of takeaways for the listener.

5.  A glass of water and hard candy are good things to have on hand in case your throat gets dry.

With a little planning, a radio interview can be a fun and rewarding experience. The nice part: You don't have to worry about how you look. :)

My thanks to Travis Owen Bryan, of the LIVE show, in Elkton, KY, for being such a great host.

Writers:  Have you ever been on the radio? How did you prepare?
Readers:  Have you done any public speaking? How did you keep stage fright away

Monday, September 8, 2014

To Promote or Not to Promote



I've noticed a strange double standard lately. From the time we first set out to put words on paper, it's drummed into our heads that we need a platform. For those who don't know what that means, a platform involves having a public presence such as blogging, websites, speaking, and social media.

So, why are we now hearing people criticizing promotional activities? Here are some possible reasons:

1)  There's a mistaken idea that it's somehow "un-Christian." If that were the case, it would be wrong for a business owned by Christians to advertise their products in print, TV, or radio. Bottom line, being an author - even if it's considered a ministry - needs exposure if anyone is to benefit from it.

2)  Some people feel that promoting your work somehow invalidates relationships on social media. I made some wonderful friends on social media long before my books were published, and we're still friends. We help each other with critiques, promoting each other's work, but we also enjoy fun times and pray for each other.

3)  Fear of being in the public eye could be another reason for this phenomenon. Yeah, it's a risk. You're opening yourself up to people who will give your work bad reviews or take issue with how you conduct your writing business. Welcome to the real world. Not everyone will run out and buy your books or think you're the greatest writer.

Of course there are some who do nothing but promote their work. Caring for people on a personal level, lending a helping hands to other writers, and praying for them is a privilege. Balance is key.

In an effort to be "authentic," let's not forget the necessity of letting folks know we have something to offer them via our writing (or other professional endeavors).

Writers and Readers: What do you think about author promos? Remember, every giveaway, book trailer, bookmark, or advertisement is a promo.

Photo Credit:  svilen001