During the winter, ice and snow make visibility an issue.
Not only can't you see others, but they can't see you inside the car. So, we
take time to scrape away the ice and clean off the snow before attempting
travel.
As a newly-published author, I've discovered some
interesting facts:
1. Just because I have 2600 friends on Facebook doesn't mean
they can all see my status updates. Only a fraction of them are getting the
word about The Moses Conspiracy.
2. I send out a
monthly email update to about 160 people. Most of them will delete it without
opening the document. More than one expressed surprise about my book news, even
though I've talked about it in the past three months.
3. Blog followers
often sign up for a giveaway or out of curiosity, but are they all faithful
readers?
With great pressure on our time, we all sign up for things
with the best of intentions. If you drop from the radar screen, all except your
closest friends and relatives will forget about you. So, how do we maintain
visibility?
1. Maintain your
Social Media connections. This includes taking an interest in others by reading
their blogs, commenting on their Timeline posts, tweeting, etc. True
connections/relationships take time and effort.
2. We all have many
responsibilities. I try to set aside between 1-3 hours a day. This is more than
the average person can handle, but whatever you have, use it wisely.
3. Take advantage of
guest posts, promo opportunities, book clubs, and other venues that reach
beyond your normal contacts.
Writers: What are some ways you maintain visibility?
Readers: Do you read author newsletters? What piques your
interest in a communication?